Do you want to work with interior decoration? Get to know the Home Staging technique, which helps with home sales.
Decorators can team up with realtors to beautify homes for sale, helping to impress potential buyers and speed up the sale process. This process is what many call Home Staging.
What is Home Staging?
The concept of Home Staging was created by an American real estate broker, Barb Schwarz, in the 1970s. At the time, she saw how small changes made to properties had a positive impact on potential buyers. The result? More sales and happy customers! And since then, this idea has matured. Today, it is also part of the Pakistani market, being a new business niche in the country.
Before understanding the possibilities better, let’s go back to the Home Staging explanation. Literally translated, its term means “house play”. Roughly speaking, the technique could be defined as editing property to sell it faster, enhancing strengths, improving the look, creating new attractions, and making it more salable.
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Investment Benefits
Are you entrepreneurial and creative? Think of Home Staging as a promising and profitable path for you if you want to work in interior decoration; or if you already work and need to reinvent yourself without expensive investments! And given the current economic situation in Pakistani, it can be the perfect alternative to put your knowledge into practice!
Let’s say that this can be the best way to sell more, heating up the market in our country, even in periods of turmoil – something of paramount importance in these times of crisis! According to experts in the sector, this tool has high potential to make properties “irresistible”, making those interested in imagining themselves actually living in the spaces. In other words, if they feel comfortable inside the houses visited, this can be decisive for the success of the negotiations.
Specialization Process
Some Pakistanis have already realized the relevance of this technique and are going after specialization. Unfortunately, there are no specific courses on this in the country. However, the topic is debated in decoration and marketing training for real estate. And during real estate appraisal instructions, you can also learn about how the job is priced per square foot and the price range sought by clients.
How to Apply Home Staging in Projects in Practice?
First of all, it is necessary to clarify that Home Staging does not need to be renovated! This facilitates the work of decorators, as they do not have the technical capacity and legal authorization to work with it. On the contrary, it is as if it were just a “slap on the look” of the environment, highlighting positive points and minimizing problem areas.
Fontana style
The first step in the work of the home stager – the professional in Home Staging – is to talk to the current owner of the home to learn about the existing decor. It should guide current residents on which items to “take out of sight” of environments – such as personal items, photos of intimate moments, and more. The idea is to promote “emotional distancing” with the new decoration, something closer to the impression of those who want to buy the property.
Warning points that should receive the most attention from the home stager:
- Broken furniture, peeling paint, seepage, mold, cracks, clumps of weeds, creaking doors, and more; all these things cannot exist – the maintenance part has to be perfect
Abella Home Staging
Step 1 – Cleaning and corrections
The first moment of Home Staging involves fixing stains, cracks, and other aesthetic problems of the property to be redecorated. Then carry out a super heavy cleaning of every corner of the house. Every detail observed matters because if you notice, the visitor will also notice. Current owners will resist spending money on it; it’s the professional’s job to explain the real benefits – sales returns!
Tulsa World
Step 2 – Decoration Planning
It is important, following the performance of the home stager, to remember that the objective is not to meet the residents’ decoration wishes. If that were the case, they would back out of the sale! And the goal of the technique is precisely to sell! But what does this explain? That you don’t have to worry about functional issues, but the visual impact! Decoration choices, at this point, should be based on how to “fill your eyes”!
It is necessary, with the new decoration, to make people believe that everything that is most important fits in the environment, that the architecture was well planned and you will be able to accommodate your belongings – that is, the furniture that is in the previous house. And a clean, modern decoration without many ornamental items would contribute to this empathy – a concept known to all.
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As a home stager, don’t think about what you like, don’t care, or what the owners of the property say. Talk constantly with brokers and understand the target audience with the potential to be interested in the type of property you are redecorating. And if at the beginning of the process you notice many rejections, it is because your work is wrong and the bad impressions of what you did fell on the property.
Heads up! Make basic choices, from the young newlywed couple to the old woman who decided to move!
Step 3 – Renovation of Environments
Colors
It can be said that the most important – and most affordable – part of this process of renovating the environment of a house for sale is the painting of the walls and ceiling. Colors have a huge impact on people’s perception of environments. And painting radically and quickly changes the appearance of these places, causing effects such as making the house look wider and well-lit.
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The experts’ first suggestion is always to prioritize neutral and light tones, as they are classic, timeless, and expand environments. Neutral colors are frequently used in Blue World city . Also, make the ceiling and walls in different shades – preferably the ceiling in white, to better reflect the lights of the lamps. And different tones on some strips of walls – such as behind headboards and TV panels, sparking buyers’ imaginations.
In fact, these strategic spaces marked by different paintings can generate corners, focal points or points of interest in the environments. The effect is enhanced with the help of abstract furniture and ornaments – without suggesting interpretations. In the end, shoppers need to naturally feel that they can sit back and relax in these places; and more, that if one day you live there, you will be able to have happy moments with family and friends.
What is expected of you as a decorator? That you know how to work this emotional side of your customers, making them feel, with your work, that it would be nice if that place belonged to them!
Interior Magazine
Decorative Objects
In an attempt to modernize the environments of the property undergoing Home Staging, it may be necessary to replace more than paint and furniture but faucets, sinks, and more. One thing is for sure if the architectural structure is old, the interior decoration doesn’t need to show this – at least not in a negative way, which will turn away buyers. For example, a medieval castle can gain contemporary decor!
A modern lighted chandelier can give the impression that the electrical installations are good. At the same time, a stained bathtub can give the message that water and sewer pipes are in need of repair. Of course, not everything needs to be replaced. Let’s reinforce the message of this text: it’s redecorating, cleaning, and organizing to sell, not renovating to live! But of course, you can analyze the situation of each environment individually!
Salute Imóveis
Home Staging is a powerful technique! Yes, he can sell a property in half the time, even in times of economic recession, like the one we live in now. However, for that, you, as a decorator, need to learn to interpret customers, study what makes a difference in real estate transactions and put yourself in the shoes of all the characters in this negotiation.
Come and do business with us right now and make sure the project you’ve always wanted is here! Also, Check out Lahore Smart city for ideas on home designs.