Real estate is one of the massive industries that often lag behind when it comes to implementing quality digital marketing strategies. While some companies prefer to stick with traditional marketing methods, many have recognized the immense potential of the digital age and have started adapting accordingly.
With AI catching the world by storm, real estate businesses are slowly getting their speed to match clients’ expectations. There were trends of virtual tours of the properties, online meetings and digital blueprints of the constructions readily available during the COVID times. These trends are being continued even to this day.
But what more can they do? How can real estate embrace a new era of digital marketing? Let’s learn in this article today!
Know your audience
The journey of digital marketing always begins with understanding the audience. Who do you want to target as your potential audience? Where are the most concentrated? Which social media offers the most target audience you desire? Answering these questions will help you get started on digital marketing planning.
Audience Engagement
While responding to the audience through comments, likes and messages are great, initiating a conversation is also required for businesses looking to improve their online visibility. Email marketing is one of the most effective ways to begin conversing with your target audience.
Find anyone’s email addresses using email crawler tools like GetEmail.io to send people compelling and informative emails. More often than not, people will read these emails, and many respond when compared to social media marketing.
Relevant content
Whether it is to write interactive emails, colourful posts or writing blogs, the marketing goal should be to have content relevant to the niche. For instance, if a person is buying a home for the first time, they would appreciate articles on the home-buying process. However, a person looking for investment might seek insights into local market trends. Begin with writing content that appeals to most of the audience, then you can slowly divulge into different niches to attract specific ones.
Make it visual
A picture speaks a thousand words is an overused quote – but it is true to the T. According to a study, people prefer gathering information from an attractive picture to reading a long paragraph. So, your next step towards online visibility should be to make your content more vibrant and colourful. Invest in quality photographers and videographers who’ll make your property look as beautiful as one can imagine. Build a visual story and post them on your social media platforms.
Social media
There’s a common misconception about social media that using any platform is enough to get started and getting viral is easy. However, that is not the case. Social media marketing needs just as much importance as digital marketing – sometimes even more so. Platforms like Facebook allow you to advertise just like Google. Many businesses find it a real game changer. You can narrow your audience based on demographics, location and interests and reach potential clients. Creating eye-catchy ads with visuals and precise CTA’s (Call-to-Action) will drive quality traffic to the websites and landing pages. You can also find similar concepts on Instagram, LinkedIn, Pinterest, etc.
Consistency
Consistent posting or sending regular newsletters will fetch quality results when done for a long time. Of course, this does take time, but it’ll give you organic results that benefit you in the long run. Researching the appropriate hashtags, quality collaborations with industry experts, contests and offers are some ideas you can explore while building a content calendar. Include your target platforms in the content calendar and stick to the sheet.
Conclusion
Understanding and utilizing the power of digital media has become the need of the hour, especially for the real estate industry. And tools like Google Ads, Facebook ads, and AI-powered tools will help to reach your goal to gather more audience – rather quality ones. Following these steps will ensure an incline for the business in the digital realm!
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